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QA Higher Education

Digital Marketing MSc

1 year, 2 years
Tuition fee
January, May, September

Course description

  • Information

The Digital Marketing MSc is designed for those who want to combine their professional future with business and digital marketing. Students will learn the techniques and tools that govern the world of online marketing. The course also touches on psychology, such as the behaviour of website visitors and buyers. On completion of the course, graduates will be prepared to start their own business or work for market-leading organisations.

Why study an MSc in Digital Marketing?

  • The course has an Advanced Practice option that involves a work placement or research project. Participating in such a programme allows you to gain work experience while still in the academic phase.
  • The programme is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
  • Graduates of the course can take advantage of the QA Professional Pathways development programmes.
  • The University has partnered with the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) to develop a degree programme.
  • The course is taught by a cadre of experienced digital marketing professionals.
  • Students can benefit from weekly academic support sessions

What knowledge will I acquire during the course?

  • Digital Marketing MSc students learn digital marketing tactics and strategies
  • The curriculum develops leadership and management skills
  • Students will learn to use marketing practices and tools to acquire new customers, build relationships and improve service quality.
  • The course covers customer journey mapping, online customer behaviour, mobile marketing and social media.
  • Teaching takes the form of lectures, seminars and workshops.

Where can I study this course in England?

Our recommended university for the Digital Marketing MSc is Northumbria University in London.